Let’s be real for a minute. Running a small business is tough. Between juggling inventory, managing staff, and making sure the bills get paid, marketing often falls to the bottom of your to-do list.
But what if I told you there’s a completely free tool that could help customers find you more easily? Yep, I’m talking about a Google Business Profile.
What is a Google Business Profile Anyway?
Think of your Google Business Profile as your storefront on the internet. When someone searches for “coffee shops near me” or “best plumber in Toronto,” those businesses that pop up with their hours, photos, location, and reviews? That’s all coming from their Google Business Profile.
5 Reasons Your Business Absolutely Needs a Google Business Profile
1. It’s Literally Free Marketing
Seriously. It costs exactly zero dollars. In the world of small business, where every dollar counts, you can’t afford to pass up free marketing.
2. Show Up When Locals Are Looking
Did you know that a huge portion of Google searches are looking for local information? When someone in your neighbourhood searches for your type of business, you want to be there waving your digital hand saying, “Hey! We’re right here!”
3. Build Trust Through Reviews
Let’s face it—people trust other people more than they trust advertisements. Your Google Business Profile lets happy customers leave glowing reviews (and gives you a chance to respond to the not-so-glowing ones).
4. Stand Out From the Competition
Got competitors who haven’t claimed their Google Business Profile? Congrats, you’ve just found your competitive edge! A well-optimized profile can help you show up above businesses that might have been around longer than yours.
5. Gain Valuable Insights About Your Customers
Your profile gives you data about how people are finding you, what they’re searching for, and even which photos they’re clicking on most. That’s marketing gold, my friend.
How to Set Up Your Google Business Profile: The No-Stress Guide
Setting up your profile isn’t complicated. You don’t need to be tech-savvy or hire someone fancy to do it. Just follow these steps:
- Search for your business on Google Has someone already created a listing? If so, you’ll need to claim it. If not, you’ll create one from scratch.
- Visit business.google.com to get started You’ll need a Google account, but you probably already have one if you use Gmail.
- Enter your business information Be thorough but keep it simple. Add your business name, address, phone number, website, and business category.
- Verify your business Google needs to confirm you’re the actual business owner. They’ll usually mail a postcard with a verification code to your business address. Don’t skip this step!
Optimization Tips That Won’t Make Your Head Spin
Now that you’ve got your profile set up, here’s how to make it work harder for you:
Add Good Photos (Not Just Any Photos)
According to Google, businesses with photos get 42% more requests for directions and 35% more clicks to their websites. But don’t just upload blurry snapshots! Include:
- Your storefront (so people can find you)
- Your products or services in action
- Your team (people connect with people)
- The inside of your business (show them what to expect)
Fill Out Every. Single. Field.
The more information you provide, the better. Business hours, services, attributes (like “free WiFi” or “wheelchair accessible”)—all of it helps customers and helps Google understand your business.
Create Google Posts Regularly
Think of these like mini social media posts right on your Google listing. Announce a sale, share an event, or highlight a new product. They show up right in your profile and keep things fresh.
Answer Questions in the Q&A Section
When potential customers ask questions on your profile, jump in and answer them. If you don’t, random people might, and their information might not be accurate.
Respond to Every Review
The good, the bad, and the ugly—respond to them all. Thank people for positive reviews and address negative ones with empathy. Show that there are real humans behind your business who care.
Common Mistakes to Avoid
Don’t shoot yourself in the foot by making these easily avoidable errors:
- Choosing the wrong business category: This impacts which searches you show up in, so be specific!
- Inconsistent NAP information: Your Name, Address, and Phone number should be identical everywhere online.
- Using a personal phone number: Use your business number so calls can be tracked properly.
- Ignoring your profile after setup: This isn’t a “set it and forget it” situation, folks.
Ready to Get Started?
Your Google Business Profile might just be the most important piece of your online presence—especially if you’re a local business without a massive marketing budget.
The best part? You can set it up this afternoon, and start seeing results almost immediately. So what are you waiting for?
Oh, and if you need help navigating the wild world of local marketing beyond your Google profile, that’s what we’re here for. Drop us a line, and let’s chat about making your business impossible to ignore online.